November 30th, 2000

Maximize HumanClick in Time for the Holidays

Top-5 Tips to get the most out of HumanClick

1. Make your HumanClick buttons easy to use
Your customers won’t hunt for customer service when your competition is just one click away. So make your HumanClick Buttons easy to find. Place them in clear and consistent places on your web pages, in all places where customers might need help. And if your page requires scrolling, then feel free to place more than one HumanClick button.

2. Live Customer Service is an opportunity to cross-sell / up-sell
Customers in chat are your captive audience. They’re there because they want to do business with you. Use this as an opportunity to offer them related products or services that might be of interest to them.

3. Save time with editable Canned Responses
Pro customers—cut down on your response time with editable Canned Responses. Type in the answers to frequently asked questions in advance and send them to your visitors in a click of the mouse. Got a special on a particular item? Why not include that in Canned Responses as well. That way, you’ll have more time to truly service your customers.

4. Make your Newsletter Interactive with HumanClick's Email Signature
Only one click separates you from your customers when you embed your HumanClick button into your newsletter or sales brochure. Try sending out a brochure with a button saying ‘Click here to book a weekend in the Bahamas NOW’ during a snow storm and watch your online customer service center light up.

5. Customer Service Improves Sales / Customer Retention
The bottom line is that your customer service efforts pay off. Studies have proven that Online Customer Service improves customer conversion and retention rates, as well as average order size. So constantly improve your customer service to turn your site visitors into customers and your customers into repeat customers.

Click here for the HumanClick Pro Guide and HumanClick's product benefits.

And the winner of the HumanClick Icon Contest is ...

Congratulations to Hugh Waters, from AirFreeTires.com, the winner of the HumanClick Icon Contest!

Click here to see the winning Icons, as well as our other 10 winners.

Tip of the Month

Using HumanClick to boost your sales

At WellQuest International, a leading direct marketer of personal care products, we use HumanClick to provide online customer service. We've strategically placed HumanClick on every product and sales page on our web site. But the real benefit of HumanClick is that it enables us to up-sell. On average, we’ve found that our online operators are able to double and triple our sales/customer through HumanClick’s service (versus customers who bought online without the aid of HumanClick).

Tony Hoffman
WellQuest International

HumanClick adds banner advertising to the FREE version

To continue offering a free, quality service, HumanClick has added banner advertising to its FREE version that will appear in the next few days on the operator's side only (site visitors will not see any banner advertising). In a few weeks, the 'Leave a Message' emails received while offline by users of the FREE version will also contain a text ad. All users who have upgraded to HumanClick Pro will not see any advertising.

The Humans behind HumanClick: Michal & Ben,  Developers

Michal and Ben have been with HumanClick since the company's earliest days. When she's not at HumanClick, Michal loves to go to the beach—she can see the sun set over the ocean from her living room window. And Ben is a sports enthusiast and a former national High Jump champion. Now, they're working on some of the exciting new product benefits HumanClick will launch in 2001.

Michal and Ben enjoy the fact that they enable you to communicate with your web site visitors. The many hours of communication and collaboration between the two of them has led to a different type of development in HumanClick development. I guess it pays to work for a company that helps people communicate with one another.