How to make HumanClick work for you

Think Like a Direct Marketer and Benefit from HumanClick

One segment that prevailed online in 2000 is the traditional direct marketing segment. Such companies, like iQVC, have used their direct marketing savvy to figure out what it takes to succeed on the Internet.

Here are a few tips from leading direct marketers on how to improve your web business with HumanClick:

1. Monitoring your web site with HumanClick's Monitor
Direct marketers know exactly how many people responded to every direct mailing, and exactly when they responded (to their 800 telephone number). With HumanClick, you too can know where your customers are with the Monitor Tag. Place the Monitor Tag in your checkout process to make sure your customers are proceeding as planned. Improve your web site's usability by studying your customers in real-time with HumanClick's Monitor Tag.

2. Service your customers when they're looking for service
Just because your customers shop between 4 – 9 pm, doesn't mean they also go online during those same hours. Find out when your site is busiest and start offering live customer support during those hours. Make sure to post your hours of service next to your HumanClick button. If your favorite direct mail catalog takes calls at 2 am, you can be sure that they're making money, even at that hour.

3. Identify your best customers with Repeat Visitor Identification
All direct marketers will tell you that your repeat customers are the source for profitability. With HumanClick, look for the Repeat Visitor Identification Icon to tell whether you're chatting with a returning customer. Just by seeing which web pages they previously visited you can learn how to provide them with better service that will help close the sale.

4. Click to Chat—your Call to Action
Direct marketers will tell you that every direct mail campaign needs a call to action. Well, your HumanClick click to chat button is your Call to Action to let your customers know that they get superior customer service on your web site. And superior customer service leads to sales—GUARANTEED!

5. Email Signature—The Ultimate Direct Marketing Tool
Direct marketers realize that their customers want service at all times and in all places. You can now offer your customers the same kind of service by putting your Click to Chat button into your Emails or Sales Brochures with HumanClick Email Signature feature. Watch your click rate soar when your site visitor's get Email with your button on it.

Tip of the Month – HumanClick's User Guide

Are you getting the most out of your HumanClick Service?

Are you using Repeat Visitor Identification to track your repeat customers? Are you a Pro customer who isn't accessing the new Chat Transcripts feature? Did you know that you could add HumanClick's Click to Chat button into your emails with HumanClick's Email Signature feature, regardless of which HumanClick service you've selected?

Find the answers to these and all of your HumanClick questions in our HumanClick User Guide at http://www.humanclick.com/products/userguide.htm

Read and print out the User Guide to make sure you aren't missing out on your HumanClick functionality.